An upcoming nation-wide ad campaign promoting shelter pets is a joint venture between The Humane Society of the United States, Maddie’s Fund and The Ad Council. The project now has a name - "The Shelter Pet Project" and is today debuting their website.
It's not much more than an intro page right now, but if the graphics and the video up there are any indication, there are great things to come. Check it out here and sign up to be notified when the campaign launches!
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